Wednesday, August 03, 2005

Internet now third most popular way to get a date

Netimperative - Internet now third most popular way to get a date:
03-08-2005 03:58 PM

One in three Internet users say they would now use the Web to meet a potential date, according to new research.
The Online Dating Survey, from Nielsen//Netratings, questioned the dating habits of 3,400 people, 58% of whom were men and 42% women. The research revealed that the Internet is now the joint third most popular method for getting a date, with a third (33%) of those interviewed going online to find a partner. Finding a date at work was an equally popular method, while pubs/clubs and through friends were the most favoured methods overall, with 53% each. Online dating was also comfortably ahead of more traditional dating agencies, classified ads and speed dating events in terms of popularity. Alex Burmaster, European Internet analyst at Nielsen//NetRatings said: �Internet dating and personals websites are already attracting over three and a half million people per month in the UK, and our research shows it�s growing at an enormous rate - both DatingDirect.com and Match.com have almost doubled their audience in 12 months.� In terms of the gender divide, the report revealed that women were more likely to be looking for friendship, while men were more likely to be looking for a relationship. The men questioned were also four times more likely to look for a no strings fling than women."


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